Bachelor of Science in Marketing Online

Understand and influence consumer behavior for a variety of industries with the insights you gain in the 100% online Bachelor of Science in Marketing program at Manhattanville College.

Apply by: 4/25/23
Start class: 5/8/23 Apply Now

Program Overview

Discover the Bachelor of Science in Marketing

Shape consumer behavior with the research methods and marketing principles you’ll acquire in the 100% online Bachelor of Science in Marketing from Manhattanville College. Gain quantitative market research data analysis techniques, a comprehensive foundation in marketing theory, and key understanding of integrated marketing communications. Prepare for career opportunities in a wide range of industries including brand strategy, corporate sponsorship, marketing or sales management, sports event planning, and more.

This hands-on program will give you a solid understanding of marketing strategies, practices, and core business principles. With our generous credit transfer policy, accelerated course completion time, and multiple start dates to choose from, you can complete this affordable bachelor's degree faster.

Graduates of this online bachelor’s degree will be prepared to:

  • Understand the correct use of marketing principles and practices as applied within an organization, including theoretical and applied aspects of marketing
  • Apply quantitative marketing techniques, including gathering market research data, analyzing this data, deriving marketing insights, and communicating the results
  • Comprehend the factors that influence consumer behavior and consumers’ subsequent determination of value
  • Examine different market environments across nations, how they influence international consumers’ behavior, and how to adapt domestic marketing programs across the globe
  • Explain the role and practice of integrated marketing communications
  • Create, implement, and evaluate a marketing strategy within an organizational setting, integrating all activities of the marketing function
Graduates of this online bachelor’s degree will be prepared to:+
  • Understand the correct use of marketing principles and practices as applied within an organization, including theoretical and applied aspects of marketing
  • Apply quantitative marketing techniques, including gathering market research data, analyzing this data, deriving marketing insights, and communicating the results
  • Comprehend the factors that influence consumer behavior and consumers’ subsequent determination of value
  • Examine different market environments across nations, how they influence international consumers’ behavior, and how to adapt domestic marketing programs across the globe
  • Explain the role and practice of integrated marketing communications
  • Create, implement, and evaluate a marketing strategy within an organizational setting, integrating all activities of the marketing function

Career opportunities:

  • Advertising Account Manager
  • Brand Strategist
  • Corporate Sponsorship Manager
  • Market Research Analyst
  • Marketing Manager
  • Product Manager
  • Sales Manager
  • Sports Event Planner
Career opportunities:+
  • Advertising Account Manager
  • Brand Strategist
  • Corporate Sponsorship Manager
  • Market Research Analyst
  • Marketing Manager
  • Product Manager
  • Sales Manager
  • Sports Event Planner

+

Also available:

Manhattanville offers several undergraduate degree programs online. Explore our online bachelor’s degrees.

Total Tuition $300
Transfer Credits: Up to 90
Credit Hours: 120

Also available:

Manhattanville offers several undergraduate degree programs online. Explore our online bachelor’s degrees.

Apply Now

Need More Information?

Call 888-439-0684

Call 888-439-0684

Tuition

Online coursework makes our marketing bachelor’s degree affordable

At Manhattanville, we strive to offer a high-quality education at a great value. The Bachelor of Science in Marketing online program is competitively priced and offers pay-by-the-course tuition to make earning your degree more affordable.

View additional tuition information+

Program Per Credit Hour Per Course
BS Marketing $300 $900

Tuition breakdown:

Per Credit Hour $300

Calendar

View the important dates and deadlines for this online marketing degree

The Bachelor of Science in Marketing online program is designed with working professionals in mind. We offer multiple start dates and fast-paced courses to accommodate your schedule and allow you to earn your degree quickly.

View full calendar  + 

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Summer 2023, Session I5/8/234/25/234/27/235/3/235/4/236/23/237 weeks
Summer 2023, Session II7/3/236/20/236/22/236/28/236/29/238/18/237 weeks
Fall 2023, Session I8/28/238/15/238/17/238/23/238/24/2310/13/237 weeks
Fall 2023, Session I10/23/2310/10/2310/12/2310/18/2310/19/2312/8/237 weeks

Now enrolling:

Apply Date 4/25/23
Class Starts 5/8/23

Ready to take the next steps toward

Earning Your Degree?
Apply Now

Admissions

View requirements for the Manhattanville College online marketing bachelor’s degree

The streamlined admission process at Manhattanville College makes it easier to apply and helps you start your academic journey faster. Please read the full admission requirements for the marketing bachelor’s.

Admission Requirements:

  • 2.0 GPA or higher
  • Transcripts from all previously attended institutions
  • No SAT or ACT required
View all admission requirements +

You must meet the following requirements for admission to the Bachelor of Science in Marketing online program:

  • Completed application for admission
  • Official transcripts from all colleges and universities
  • Transfer students with 15 college credit hours must have a minimum GPA of 2.0 on a scale of 4.0
  • First-time freshman students must:
    • Be out of high school for two years
    • Have a 2.0 high school GPA on a scale of 4.0

Official transcripts and other documents should be sent from the granting institutions to our Office of Admissions.

Email address: [email protected]

Mail address:
Manhattanville College
Office of Admissions
2900 Purchase Street — Reid G5
Purchase, NY 10577

Courses

Find out more about the coursework for this online marketing bachelor’s

For this program, you must complete 36 credits of major core courses and 6 credits of major electives. Additional general education and elective credits will be required to complete the 120-credit hour degree. You may transfer up to 90 approved credit hours to decrease cost and time to completion.

Expand All
Duration: 7 weeks
Credit Hours: 3
Introduction to accounting concepts for external financial reporting. Topics include accounting theories and principles relative to asset and liability valuations and income determination
Duration: 7 weeks
Credit Hours: 3
This is an introductory treatment of the behavior of consumers and business firms and how they interact in markets. Demand and supply analysis is used to show how price and output will change when market conditions change in a variety of different competitive settings.
Duration: 7 weeks
Credit Hours: 3
This is an introductory treatment of nation-wide economic activity. Topics include the measurement and determination of gross output, inflation and unemployment. Major attention is given to fiscal and monetary policy.
Duration: 7 weeks
Credit Hours: 3
This course covers methods of analyzing and summarizing economic and business data; numerical measures of location and dispersion; probability and probability distributions; estimation and hypothesis testing; the correlation coefficient.
Duration: 7 weeks
Credit Hours: 3
This course focuses on the principles and theory of management. Methods of planning, organizing, leading and controlling a firm will be examined.
Duration: 7 weeks
Credit Hours: 3
Students become familiar with a wide range of computer, network and database technologies, and the use of these technologies within business and society. Students will also become proficient in the use of spreadsheet, database and presentation personal productivity software.
Duration: 7 weeks
Credit Hours: 3
Students are given a hands-on understanding of the tools of marketing. Marketing tools are integrated into the marketing system. Topics include consumer behavior, product design, segmentation, advertising, promotion, selling, pricing, distribution and financial feasibility.
Duration: 7 weeks
Credit Hours: 3
Marketing principles are applied in different international environments. Topics include the introduction of new products, marketing channels, pricing policies and multinational marketing programs.
Duration: 7 weeks
Credit Hours: 3
The development of effective communication strategies. This course presents a complete perspective of the promotional function, from the establishment of communication objectives to the development of advertising, sales, trade promotions, public relations and selling programs.
Duration: 7 weeks
Credit Hours: 3
This course examines how consumers find, purchase, use, and evaluate products and services. Topics include market segmentation and the diffusion of innovations, decision-making models, buying habits, motivation and attitude theory, and the buying behavior of organizations.
Duration: 7 weeks
Credit Hours: 3
This course explores and analyzes various types of research methods with emphasis on information gathering as a means to more effective business decision-making. Topics include problem formulation, research design, data collection methods and interpretation of consumer responses, questionnaire design, sampling and field operations, and presentation of results. Design and implementation of a market research study is required.
Duration: 7 weeks
Credit Hours: 3
This course focuses on strategic decision-making. It emphasizes the integration of all the activities of the marketing function, as well as the integration of marketing with other operations of the business unit. Topics include market analysis, planning and development of policies, organizing, in addition to the formulation, implementation and evaluation of the entire strategic marketing process.
Duration: 7 weeks
Credit Hours: 3
Students will explore and evaluate the implications of the internet for the marketing of goods and services and understand the critical success factors for marketing on the internet.
Duration: 7 weeks
Credit Hours: 3
This course explores the interactions of corporations in society, with particular attention given to the corporation-government interface. Students will explore the various stakeholder groups to which corporations are accountable, and the rights of each of these groups. Additional topics include business ethics and effective strategies for managing public policy issues.

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Ranked #1 Private, Non-Profit College in New York for Top Performers on Social Mobility for two consecutive years by U.S. News & World Report (2022, 2023)

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